Did you know that over 2.71 billion people purchase goods and services using e-commerce applications? That’s 8 billion people, or approximately 34% of the global population, who shop online to fulfill their needs. These apps have changed the way we surf, compare, and purchase by allowing us to shop anywhere and anytime we want. They put the world market at our fingertips, whether for groceries or devices.
The percentage of people who make purchases online is expected to increase to 49.1% by 2029, or approximately 3.9 billion people over the following five years. The growing dependence on e-commerce companies has made developing a good app more crucial than just a competitive advantage.
Key features for your next-gen e-commerce app
- User-centric design
A complicated software might be likened to a maze with no way out. Your e-commerce app must have easy-to-use navigation so that users can peruse products, locate what they need fast, and make transactions with ease.
- Real-time analytics
Knowing your clients’ preferences and how they interact with your application depends heavily on real-time analytics. Through its analytics, you may determine the value of your app. With an app that provides real-time data, you can realize your maximum potential and see which of the sold products sell the best. Additionally, it displays when users are actively using the application.
These can now be examined to determine the top-selling items, track user interactions, and spot trends in user activity.
- Push notifications
If push notifications are appropriately designed and give consumers useful and pertinent information, they can increase e-commerce enterprises’ sales. Think about making more use of this function by informing customers about new products, holiday deals, or sales on things on their wishlists.
Create a content plan that is well-considered and guaranteed to grab people’s attention rather than relying on promotions that might already have lost their novelty. Streamlining your alerts and making them timely and relevant will help you draw in users and encourage them to interact with your app, which will increase sales.
- BNPL (Buy-now-pay-later)
Just like Amazon, shoppers nowadays are always craving the capability to buy now and pay afterward. This service facilitates shopping by allowing consumers to purchase now and pay later in installments. Using BNPL, customers can pay for what they buy in four payments, either interest-free or with a low interest rate.
- Quick checkout
The checkout is an additional function for any user in your eCommerce mobile app development. Therefore, it’s crucial to make things quick and simple. When designing a modern eCommerce app, don’t forget to include features like the ability to automatically fill up checkout information based on guest and profile information.
Customers should have to spend as little time and effort as possible completing the transactions.
Personalized shopping experiences
Personalized experiences are highly desired by today’s consumers. To improve client engagement and customize the purchasing experience, your e-commerce app can make use of user data. This is how:
- Product recommendations: Provide users with appropriate product recommendations based on their browsing behavior and previous purchases.
- Personalized offers and discounts: Use targeted discounts and promotions to reward loyal customers.
- Wishlist and saved items: Users will find it easier to return for additional purchases if they can save things they like for later.
Robust security
Customers are particularly concerned about online security, so make sure your e-commerce app has strong security measures that put user safety first:
- Secure payment gateway: To protect sensitive data, integrate a merchant service provider and secure payment gateway that encrypts user information.
- Regular security updates: To fix any new vulnerabilities, put in place a system for routine security updates
- User authentication measures: To increase security, promote the use of strong passwords and take two-factor authentication into account.
Integrated social media sharing
Social media’s influence cannot be disregarded. Add buttons for social media sharing to your app so users can tell friends and family about their favorite items. This has the potential to draw in new clients and produce beneficial word-of-mouth promotion. Think about providing rewards, such as early access to new products or exclusive discounts, for social media posts.
Seamless integration with your e-commerce platform
Your current e-commerce platform and your e-commerce app should work together flawlessly. This guarantees that order data, inventory levels, and customer information are all synchronized in real-time. Think about collaborating with an e-commerce application development firm that focuses on making apps that seamlessly connect with the platform of your choice.
In conclusion, the heart of a successful e-commerce platform is certainly user-centric features that prioritize making buying easy, enjoyable, and secure. Implementing these e-commerce app features can significantly boost conversion rates, customer satisfaction, and participation levels.
