At the 2025 Web Summit Qatar, DizzitUp, and Helloo Market entered a strategic partnership to shake up digital trade in Ethiopia by granting merchants access to international markets as well as allowing bill payment capabilities.
The partnership will harness DizzitUp’s cross-border marketplace and cutting-edge financial technology alongside Hello Market’s strong local presence and customer base to create a seamless and efficient online shopping experience for consumers of Ethiopian products living abroad.
DizzitUp, known for its mission to empower small businesses across Africa by connecting sellers and buyers through innovative digital solutions, sees Ethiopia as a key market for growth. With Helloo Market’s deep market understanding and established distribution network, the partnership is poised to drive economic empowerment, especially for SMEs in Ethiopia. Through a blockchain-powered infrastructure, Dizzitup looks to have small businesses in all 54 African countries selling their products with instant payment capabilities enabled through a network of partners.
“Ethiopia is one of Africa’s fastest-growing economies, and we recognize the immense potential of its digital commerce sector,” said Solofo Rafenombolatiana, Founder and CEO of DizzitUp. “By joining forces with Helloo Market, we are not only expanding our footprint in East Africa but also reinforcing our commitment to creating a more inclusive and borderless African e-commerce ecosystem,” he added while pointing out the massive potential to increase trade for the Ethiopian diaspora looking to buy products from their home country.
Vincent Mountaga, CEO of Belcash Technology Solutions, the 17-year-old tech firm behind Hello Market, said, “With DizzitUp’s advanced technology and cross-border trade capabilities, we are poised to offer unparalleled service to Ethiopian consumers while opening new opportunities for local businesses to reach regional and global markets. This is a significant step forward in fostering digital trade in Ethiopia.”
According to reports, over three (3) million Ethiopian diasporas living abroad have managed to send over US$6 billion (approx. ETB775.27 billion) in remittances throughout 2024. Despite millions of SMEs operating in the country, their market access has largely been limited to in-country buyers thus far.
Helloo Market has been at the forefront of Ethiopia’s digital commerce revolution, providing local businesses and consumers with an intuitive and reliable online shopping platform. Currently, Helloo Market hosts over 1,250 merchants and offers more than 50,000 listed products across various categories, catering to the diverse needs of Ethiopian shoppers.
