Following last week’s compelling discussion with strategic marketing leader Isaac Tegule, Hallmark Insights is set to dive into a controversial topic, “Who should control an organization’s social media platforms – the Executives or PR team?”.
The show will host John Sekabira, Manager of Marketing and Digital Communications at National Water and Sewerage Corporation (NWSC), who has over 12 years of hands-on experience in navigating the delicate balance between executive visibility and professional social media management. His expertise in digital communications and current role at NWSC positions him perfectly to address this timely debate.
Co-hosts Allen Suubi Ssempa, a respected communications specialist, and Steven Kirenga, a C-Suite Executive with over 15 years in integrated marketing, will guide the conversation through the pros and cons of various social media management approaches. The discussion will unpack best practices for organizations struggling with social media governance, content approval processes, and maintaining authentic executive presence while ensuring professional brand management.
“This is a critical conversation for modern organizations,” Kirenga told PC Tech Magazine. “We’ll be examining real cases where social media management has either made or broken organizational reputation and providing practical guidelines for finding the right balance.”
Ssempa noted that “Social media has become the front door of modern organizations and getting the management structure right isn’t just about posting content —it’s about protecting brand value while maintaining authentic engagement with stakeholders. This discussion couldn’t be more timely.”
The discussion will tackle pressing topics, including the delicate balance between executive control and PR team management, a debate that continues to shape how brands navigate their online presence. The discussants will also explore insights into managing risks in social media communications—an essential skill in today’s unpredictable digital ecosystem. Additionally, they will explore strategies for building an effective social media governance framework. As brands strive to maintain a cohesive online presence, this discussion will offer practical tools for ensuring consistency across platforms while mitigating risks.
Furthermore, the show will address how leaders can balance an authentic personal voice with the need for brand alignment, a challenge many executives face in their public engagements. The discussion is poised to inspire listeners with actionable strategies to thrive in the dynamic world of marketing.
Marketing professionals, communications teams, and business leaders are called to tune in to this timely discussion today, Thursday at 6 PM via @stkirenga on X (formerly Twitter). “Join the conversation and gain valuable insights into effective social media management strategies for your organization,” said Kirenga.
