As part of its commitment to leading digital solutions for Uganda’s progress, MTN Group Fincommerce has officially launched its new e-commerce platform, Market by MoMo, to offer Ugandan traders and buyers a seamless online selling and shopping experience.
MTN Group Fincommerce is a subsidiary of MTN Fintech Group that developed the e-commerce platform in partnership with MTN MoMo Uganda and in collaboration with Mastercard.
Market by MoMo is a one-stop digital marketplace that allows Ugandans to buy and sell a wide range of genuine products from electronics to groceries, fashion, beauty, fitness products, home & office, mobile phones and tablets, computing, appliances, and more while benefiting from reliable services, flexible payment options, and prompt deliveries.
This new platform represents a significant step forward in Uganda’s digital economy, offering customers and merchants a streamlined and secure way to engage in e-commerce.
Speaking at the official launch in Kampala, Brian Mutungi, e-commerce Country Lead of MTN Group Fincommerce, emphasized the transformative potential of Market by MoMo. “Market by MoMo combines a variety of product categories, flexible payment options, and user-friendly shopping features, making it a game-changer for Uganda’s e-commerce sector,” he said. “This launch aligns with our vision of leading digital solutions for Uganda’s progress.”
Mutungi noted that Market by MoMo will enable Ugandan traders to expand their reach and grow their businesses by exposing their products to millions of potential customers. On the other hand, consumers will enjoy a variety of products with a seamless and convenient shopping experience that includes easy access and transparent pricing among other multiple perks.
MTN Uganda’s General Manager of Sales and Distribution; Joseph Bogere described the launch of Market by MoMo as a step toward building a more equitable, connected, and empowered society. “As MTN, we are inspired by our vision that everyone, regardless of their background, deserves the benefits of a modern, connected life,” he said. “It’s a vision that drives us every day to push boundaries and innovate so that we can create a brighter and more inclusive digital future.”
Sylvia Mulinge, MTN Uganda CEO said the launch reflects the steady and purposeful progress the company has made, highlighting the power of collaboration. “Together, we’ve woven partnerships that drive innovation, build capacity, and deliver real, tangible benefits to people across Uganda,” she noted.
Meanwhile, MTN MoMo (U) Limited Chief Finance Office; Sarah Bateta Okwi, speaking on behalf of the Chief Executive MTN MoMo (U) Limited; Richard Yego highlighted how the partnership Market by MoMo would enhance the MoMo consumer value proposition for MTN mobile money, beyond person-to-person transfers, payments, savings, and loans.
“Beyond the convenience that Market by MoMo is bringing to Ugandan shoppers, this proposition is expanding the market and opening new opportunities for traders and sellers, complimenting physical foot traffic with online sales,” said Okwi on behalf of Yego.
Executive Vice President, of Market Development, EEMEA at Mastercard Amnah Ajmal stated, “Consumers across the board are now presented with increased choices and it is important for companies to ensure their experiences are safe, secure, and seamless.”
“Through this collaboration with MTN Group Fintech, we are proud to enable local businesses and consumers in Uganda to participate fully in better shopping experiences. Market by MoMo is a significant step forward in creating economic opportunities and digital inclusion, aligning with Mastercard’s vision for a more inclusive, digital Africa,” Ajmal added.
The platform’s official launch kicks off with a series of unbeatable offers and discounts starting with the upcoming Black Friday offers and the festive season offers this December. Customers will enjoy discounts of up to 60% on select product categories.
“The e-commerce sector is a rapidly growing segment of the global economy. By launching Market by MoMo in Uganda, MTN is diversifying our product offerings and empowering Ugandans to join the digital transformation journey, contributing to our nation’s economic growth,” said Mutungi. “Together, we are setting the foundation for a more connected, more digital, and more inclusive Uganda.”
The launch of Market by MoMo underscores MTN Group Fintech’s commitment to driving digital innovation, fostering entrepreneurship, and creating a trusted, secure, and customer-focused experience for Ugandans nationwide. As Uganda’s e-commerce landscape evolves, Market by MoMo is poised to bridge traders and consumers in Uganda’s expanding digital economy.
