Equity Bank Uganda is currently in the United Arab Emirates (UAE) following the outcries of Ugandans living and working in the country asking for assistance with tailor-made financial, banking, and investment services. The bank’s team is in Abu Dhabi and Dubai to interact with its current and potential clients, to offer them financial services such as diaspora accounts, investment advice, and loan assistance.
This visit dubbed “Equity Goes To UAE,” is a component of International Customer Service Month 2024, whose theme is “Above & Beyond” —also aims to strengthen relationships with the Ugandan community in the UAE and provide banking solutions that meet their needs.
The Head of International Banking, Winfred Wanjiru, said, “Equity Bank Uganda has in the past played an integral role in supporting the Ugandan diaspora by offering seamless banking, financial, and investment solutions that enable workers to remit funds back home to their families, manage their finances remotely, and invest back home.”
Wanjiru adds, “With this visit and our interactions with Ugandans in the UAE, we will deepen our engagements with customers by addressing their needs, which emphasizes Equity’s commitment to customer-centric banking services tailored for Ugandans in the diaspora.” She continues, “Our vision is to be the champion of the socio-economic prosperity of the people of Africa.”
The visit will generate awareness of Equity Bank’s presence in the UAE and drive engagement with the Ugandan diaspora community and other residents who have in the recent past often faced challenges accessing reliable banking services that cater to their unique needs.
Anthony Kituuka, Equity Bank Uganda’s Managing Director said it’s not a typical —instead, it represents the bank’s ongoing commitment to working with its clients to provide easily accessible financial services. “These efforts demonstrate our willingness to serve Ugandan and international customers. It also allows us to increase our client and customer relations by providing diaspora banking services while growing the bank’s footprint in the Middle East.”
Equity Bank will also provide financial literacy education and sensitization on secure banking. Ugandans in the UAE have been the target of financial fraudsters. The bank will also offer financial services such as opening diaspora accounts, responding to loan requests and applications, advising on investments, processing VISA card applications, and promoting savings options during the visit.
