MTN Uganda has just upped the digital game with the refreshed Gaga campaign and Mr. Somdev Sen, the telco’s Chief Marketing Officer in a brief interview talks about the new offers designed to keep their customers connected online every day.
What’s new in this Gaga Everyday campaign?
We are giving our customers more! We revised the gaga bundles to offer greater flexibility and value. Whether they’re streaming, gaming, or just keeping up with friends on social media, they need reliable, affordable data. Now our customers can snag a Gaga deal that fits their needs, any day of the week.
What can you tell us about the Gaga4Dayzzz?
Gaga4Dayzzz is perfect for those who need to stay connected during the work week. Customers can enjoy extended data until Thursday morning from midnight on Monday. Whether you’re working, studying, or just catching up on your favorite shows, Gaga4Dayzzz has you covered. And the best part? You can get 5GB of data and 20 minutes of talk time for just UGX7,000.
And for those who live for the weekend? What does Gaga Weekend offer?
Weekend warriors can opt for the Gaga Weekend bundle. It’s available from Thursday at midnight to Monday at 6 am, giving them plenty of data to binge-watch films & TV shows, game, socialize, and browse the internet.
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- TikTok Bundle: 4.4GB for just 5,000 UGX – perfect for those endless scrolling sessions.
- 8GB and 20 minutes: For 10,000 UGX, you get enough data to stream, game, and stay connected with friends.
- 6GB and 20 minutes: This 8,000 UGX option is ideal for a more relaxed weekend with some browsing and chatting.
We’ve heard a lot about the Gaga4Dayzzz and GagaWeekend bundles. But what about those who need data at specific times? Can you briefly enlighten us on GagaNite, Gaga4Pulse, and Gaga5G?
For the night owls, we have GagaNite! —where you get 2GB of data for UGX2,000 or 5GB for UGX4,000, valid from midnight to 10 am. For Gaga4Pulse on the other hand is exclusive to our Pulse community. This bundle offers incredible value for weekend fun and the pulsers can choose from the TikTok bundle where you get 2.8GB for UGX3,000 or opt for a different bundle of 3.5GB for UGX4,000 or 4.5GB for UGX5,000.
And for the data devourers, we offer Gaga5G. This bundle is designed for those who demand high-speed data. Choose from:
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- Video Pass: Enjoy 3 hours of blazing-fast data for UGX5,000 (speed drops to 3MBPs after 10GB).
- Gaming Pass: Get 5 hours of high-speed data for UGX7,500 (speed drops to 5MBPs after 25GB).
- Super Pass: Unleash the ultimate power with 8 hours of super-fast data for UGX10,000 (speed drops to 10MBPs after 60GB).
What was the strategy behind having affordable and flexible data bundles?
We know that our youthful customers don’t want to worry about high data costs. So, we created these bundles to be affordable while offering a lot of value. The idea is to give customers options whether it’s a long-term bundle for the week or a quick fix for the night, we want to keep them connected without breaking the bank.
Lastly, how does the Gaga Everyday campaign fit into MTN’s broader strategy?
The campaign is part of MTN’s larger vision —Ambition 2025, where we aim to lead digital solutions for Africa’s progress. It’s all about empowering Ugandans with the tools they need to stay connected and make the most of the digital world. And with this refreshed Gaga campaign, we’re staying true to our theme: “Together, we are unstoppable.” We believe that by giving our customers flexible, affordable data options, we’re helping them achieve more in their everyday lives.
Any last words?
Thanks for having me! We’re excited for our customers to experience the refreshed Gaga bundles and enjoy the uninterrupted vibes all week long. Just dial *100*0# or use the MyMTN app. With Gaga every day, you have the freedom to choose the bundle that best suits your needs, whenever you need it.
