With the ride-hailing service getting competitive in Kenya, ride-hailing companies are getting more innovative and creative to have more customers and give a good experience on the platform. Today, Uber announced the launch of Uber Comfort, a high-end mobility product with rider preferences aimed at adding a layer of customization and comfort on riders’ trips.
Trips on Uber Comfort will be priced slightly above the equivalent UberX trip. However, riders will experience some of the newest cars on the Uber platform. These vehicles boast spacious interiors with ample legroom, allowing riders the opportunity to stretch comfortably during their journey.
The new “Rider Preferences” in-app feature allows riders to tailor the ride to their specific requirements, by requesting a vehicle temperature and a conversation preference. Riders will have the ability to have the vehicle temperature set to their liking before pick-up, allowing them to ensure comfortable conditions regardless of external weather conditions. In addition, riders will also be able to select conversation preferences, including opting for a silent trip.
Imran Manji, Head of East Africa at Uber said the ride-hailing company aims to reimagine how the world moves for the better.
“With the launch of Uber Comfort in Nairobi, we are providing our most discerning passengers with a modern, spacious, and personalizable method of moving around our city, while also introducing more options for drivers to access economic opportunities,” said Manji.
Uber Comfort is also available in South Africa, Ghana, and Ivory Coast. There was no comment on whether the ride preference will be rolled out to other African countries where Uber has its operations including Uganda.
