Snapchat Daily Usage Passes Twitter
Snapchat Inc., the image-sharing mobile app that is very popular with young people, now has more daily users than Twitter. As reported by Bloomberg, the four-year-old messaging app has 150 million people using the service each day, making it more popular than Twitter Inc. in terms of daily active users.
Based on an average of analysts’ estimates, Bloomberg calculated Twitter has fewer than 140 million daily users, which means Snapchat is the latest app to overtake Twitter following the likes of Instagram, Facebook Messenger and WhatsApp.
Twitter‘s most recent quarterly earnings report showed it had 310 million active monthly users in the first quarter of 2016, after gaining just 5 million new users since the previous quarter.
But Twitter’s Chief Financial Officer Anthony Noto said last year that around 44% of its monthly active users log in each day across its top 20 markets.
According to a recent report from the Pew Research Center, Twitter Inc. is still far more popular than Snapchat Inc. in terms of social media news consumption, however, Snapchat’s rapid growth is being driven by features that appeal to younger users.[related-posts]
A report by bloomberg shows that, Snapchat revealed in April that more than a third of its daily users create “stories” and that users watch 10 billion videos a day on the app, up from 8 billion in February.
Commenting at the time, Robert Peck, an analyst at SunTrust Robinson Humphrey, said: “People’s behavior is changing so that photos are being used as speech instead of a repository for memories.”
[Warc]
