Guest engagement is a method that can be used to influence potential client behavior, especially to generate hotel bookings and increase brand loyalty and retention rates.
Guest engagement can be improved by the use of social media, SDK location data, analytics, clear messaging, making your operations guest-centric, and adopting text-based tactics. In this article, we’ll go over the most proven hotel guest engagement strategies across the globe.
- Use social media
Without a doubt, social media is one of the most effective engagement techniques. Your business can use social media to connect with potential customers, raise brand awareness, and engage with current customers.
Guests are more likely to remember your brand when it comes time to book a hotel if you provide dynamic content like appealing pictures, videos, and useful information.
- Have a clear brand identity and tone of voice
Maintain consistent brand identity and tone of voice across all of your marketing channels. Make sure your tone and brand are appropriate for your target market. The clearer the messaging and the more probable it is to engage and ultimately convert, the more you keep your target audience in mind while building your brand and communication pillars.
- Text-based communication strategies
A text-based communication plan is an excellent technique to maintain engagement throughout the buyer’s journey. You can notify potential clients of low prices and offers before their trip; you can remind them of your extra services and provide promos for booking another stay during their stay, and you can keep guests engaged with text messages after their trip.
To keep connected with your guests, take advantage of the fact that travelers have accepted mobile technology. Meanwhile, text-based customer assistance can help you increase customer satisfaction by providing speedy answers to client questions and issues.
- Become Customer-driven
When it comes to the travel industry, being updated and recognizing the latest trends is crucial. When the pandemic was at its peak, I recall flights and hotels closing unexpectedly, and many places being quarantined, but things returned to normal after a time. Property owners adapted to the changes and thrived to rise above the occasion, which was the reason for things returning to normal at the time. Understanding what current events signify for the travel business and what travelers require greatly improves your chances of achieving higher levels of guest engagement.
Setting up a dedicated email account for suggestions and recommendations, as well as conducting surveys, are effective strategies to learn more about your consumers’ needs. We also recommend listening to podcasts, reading the news, and connecting with other property professionals from around the world via social media connections to better understand the industry’s needs.
- Be Consistent
Consistency is what we want to highlight here. If you want to make your guests more involved in your activities and services, you should start with yourself! First, make sure everyone on your team is on the same page. Next, make certain that everyone is aware of the objectives. Sharing secrets is sometimes preferable to keeping them. Finally, double-check that your entire system is operating in the same direction. The team is at the center of everything, and the team is at the center of everything.