It takes a lot of work to set up a successful online store. You want to make sure you look at the best tips online when starting an eCommerce business. That also means knowing the tech-tips of the trade that help businesses just like yours get the most out of their online store.
Create an Online Chat Option
Many small operations skip the online chat. After all, you don’t want to be tethered to your computer 24/7! However, you could be missing out on some great opportunities to encourage customers to move forward with a purchase.
Live chat shows customers that you care about their business, and it allows them to get their questions answered as soon as they have them. That way, you don’t have to risk losing their business to another company that has their answer ready at a moment’s notice.
That doesn’t mean you have to be available 24/7! If you have the money, hire a team to help. If not, you can always turn the live chat option on whenever you’re available. If you have an eCommerce store, chances are, you already spend plenty of time on the computer!
Offer More Than One Payment Option
It’s important to offer multiple payment options on your website. Consider adding payment options to your site that include:
- Credit card payments
- Visa Checkout
- Amazon Payments
- Checks
- PayPal
- Mobile Money
If you really want to get tech-savvy with your website, include an option for gift cards and promo codes. That enables friends and family to buy electronic gift cards, and it shows customers that it’s worth checking back to your site to look for good deals!
Store Payment Information
It can be very convenient for shoppers when they don’t have to re-enter their payment information time and time again. Just look at Amazon. With just one or two clicks, your package could be on its way to your doorstep!
However, a lot goes into making sure you protect your customers’ personal information. This option is only for sites that have an extremely secure server and active security plans. However, if you go above and beyond to create a secure eCommerce site, storing payment information safely is a great way to boost sales.
Make Sure Your Store Is Responsive on All Devices
Your shop may look great on a desktop, but what does it look like on a cell phone or a tablet? A lot of people shop today using mobile devices, so it is important to make sure your site is responsive on all those devices. A few tips include:
- Using a fixed navigation bar
- Making sure product photography stands out
- Minimizing the use of text
- Making the ‘add to cart’ button easy to use
Just having an eCommerce site isn’t enough. It has to be easy to use! With these tech tips, you’ll make it easy for customers to shop with you, which will help you get the most out of your online store.
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