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Google announces strategic cloud partnership with Salesforce

Google and Salesforce announced on Monday a new strategic partnership through which the CRM giant is naming Google Cloud Platform, a “preferred cloud provider,” and Google is reciprocating by selecting Salesforce its preferred CRM.

In addition to the platform partnerships, Google’s G Suite office productivity portfolio will see deeper integration with Salesforce cloud applications, including Sales and Marketing clouds, as will the Google Analytics 360 platform.

Ryan Aytay, executive vice president of business development at Salesforce, however, came out to clear the air that the term “preferred” doesn’t indicate exclusivity, and the same status granted to Amazon Web Services in 2016 will continue.

However, Google Cloud Platform will be the platform on which Salesforce plans to expand its core services into new global geographies, he added.

These integrations will enable companies to surface powerful intelligence about their customers from Salesforce directly within Gmail, Sheets, Calendar, Drive, Docs and Hangouts Meet. Here’s some more on what you’ll be able to do:

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