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Vodafone reveals a digital first approach aimed at Ugandan youth and SMEs

Vodafone Uganda, has today announced a commitment to support the youth and entrepreneurs in Uganda.

During a press conference held at Kampala International University, the next generation operator announced that going forward it will be more focused on the youth and Small and Medium Scale Entrepreneurs in order to empower them to harness their potential.

Speaking during the conference, John Ndego, the Chief Executive Officer Vodafone Uganda, said the major focus for Vodafone Uganda will be on digital, using the power of internet to tap into the younger generations’ potential and help them build their tomorrow today.

“The biggest way that we can support Uganda is to provide technology and data services that support the growth of young entrepreneurs in this country,” said Ndego. “We are helping them access global education resources using 4G technology.

Uganda is the youngest and most entrepreneurial country in the world. According to the 2014 census statistics by Uganda Bureau of Statistics the youth, that is, persons below 30 years constitute 78% of the population. These numbers, according to Ndego, represent a huge potential for the country to turn a tide in technology and innovation and Vodafone Uganda would like to be part of this journey.

John Ndego (2L) CEO Vodafone Uganda and Jackie Namara (3R) the Head of Marketing interact with the Vodafone Brand Ambassadors during the launch of the Vodafone Youth Program at Kampala International University

As part of the youth focus, the 4G operator will be offering internship and work experience opportunities to students in various universities in the country. The youth program, that is targeting both the students and graduates is geared towards supporting career growth and technology innovation for the students. Over 250 youths are expected to benefit from this program annually.

Through the #ICreateTomorrow digital campaign, Vodafone is empowering the youth by helping them take charge of their tomorrow by giving them an opportunity to experience what their peers are doing with technology in other countries.

“We are committed to nurturing and developing young talent in Uganda,” noted Jackie Namara, Vodafone Uganda Head of Marketing. “We shall soon be introducing an online platform and community called JUMP that will transform how the youth, professionals and SMEs learn, share and interact in a digital world.”

In order to enhance customer experience Vodafone has also launched the following solutions;

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