Today Mary Meeker, partner at Kleiner Perkins Caufield & Byers, has released her internet trends report.
The report is full of insight about everything from mobile device usage to internet usage breakdowns.
The 2015 report was unveiled at at Recode’s Code conference.
Highlights include:
- Internet users grew by 8 percent in 2015, down from 10 percent in 2013 and 11 percent in 2012
- Mobile subscriptions grew to 7 billion, with 2.1 billion smartphone subscriptions
- New internet users are “likely to onboard” for the first time via a messaging app
- 64 percent of people are online in the US using a smartphone, up from just 18 percent in 2009
- Time spent on vertical screens has seen exponential growth to 29 percent in 2015
- Teens love Snapchat, Instagram and Facebook
- 87 percent of teens say their smartphone never leaves their side, day or night
- 76 percent of teens use their smartphone camera to post on social media, with 6 percent being unsure what they use it for
- 76 percent of teens use their smartphone camera to post on social media, with 6 percent being unsure what they use it for
- Drone popularity has grown exponentially every year
- Adware grew 136 percent to 410,000 apps by the end of 2014
- In 69 percent of security breaches, the company did not discover the breach on its own
- Xiaomi is leading smartphone shipments in China, ahead of Apple for the time being
Get the entire report, which contains hundreds more pages worth of data, available in PDF form here or on the KPCB website.
Via TNW
