The Game Company that Sold 30,000 Boxes of Bull Poop as a Black Friday 'Deal'

Cards Against Humanity, which bills itself as a “party game for horrible people,” decided that it wanted to help potential customers “experience the ultimate savings” on Black Friday by taking its game off its website completely.

Instead, though, the site offered a bizarre and hilarious “deal”: It sold boxes of bull poop for $6 each.

Seriously.

Creator Max Temkin assured people on Twitter that the deal was legit.

nope pic.twitter.com/u6o67beZjP

— Max Temkin (@MaxTemkin) November 28, 2014

If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6. — Max Temkin (@MaxTemkin) November 28, 2014

Miraculously, the site sold out poop boxes, meaning Cards Against Humanity sold 30,000 boxes, Temkin told me via tweet. That’s $180,000 of revenue from poop.

This isn’t the game company’s first quirky special. Last year, Cards Against Humanity sold its game for $5 more than usual, and ended up getting a huge spike in sales.

It’s also holding a Ten Days Of Kwanza Or Whatever sale where for $15, customers will get ten mystery gifts throughout December.

Here’s what you see now on the company’s main website: