The number of people accessing Facebook each month has reached 100 million in Africa, further highlighting the opportunity for expansion through emerging markets.
The social Network says more than 80 percent of its monthly active users in Africa are now accessing the platform from a mobile device.
That’s a high attachment rate for feature phones, smartphones and tablets, suggesting usage on laptops and desktop PCs is slowly being left in the dust.
During the month of June, the company explained how it had retooled the Facebook for Android app to maximise performance on low-end devices and modest internet connections.
In August, Facebook’s Intenet.org group also announced an app for Zambia, which offers free access to 13 different services including Facebook.
Source: TNW
