Yahoo has made its ambitions clear, it wants to dominate sports coverage and it has done so by signing on Chelsea manager José Mourinho as its global football (soccer) ambassador for 2014.
Mourinho will also be working as an “exclusive analyst” for Yahoo’s worldwide football coverage including the FIFA World Cup 2014.
Mourinho has put out his thoughts on what he intends to bring to the tech giant.
“I plan to bring my unique commentary and passionate point-of-view, some new insight into my own daily world through photos and video — and have a lot of fun at the same time!”
Football is a way of life for millions of fans across Yahoo and they’re always looking for something different.
“I want my editorial coverage and analysis to bring a new edge to football news and debates,” he said.
Looks like Yahoo is set to capture more sports fans, and this is one move that is sure to garner attention from those interested in football.
Source: TNW
