So what of HTC and other companies? Well, one need only look at the quotes coming out of their top people to get an idea of just how strong-armed they were by Google, all using strangely similar syntax and word choices to emphasize that no, it’s actually a good thing that Google are purchasing a company that isn’t theirs.
Motorola devices could potentially skyrocket in terms of sales when their newer models are released, given that this is now the equivalent of iOS being made for all devices, with Apple making ones with a company they bought too. Imagine anyone trying to compete with the iOS integration of the iPhone – difficult, surely.
Only time will tell us whether or not the Android market will shift in response to this, but it’s likely that unless LG, Sony Ericsson (who just released the big-play Xperia Play), HTC and other handset manufacturers pull out four aces over the next few months, they could see a loss in user numbers. But then again, if Google have chosen to buy a manufacturer rather than continue with their own handset line, it could be a sign that Motorola may find themselves developing under a stern gaze in the near future.
Google Purchases Motorola Mobility
In a surprise move, Google, the search engine giant and Android developer, have purchased Motorola Mobility, granting them ownership of Motorola’s line of Android handsets. This has come as something of good news to those working at Motorola, but probably not-so-good news for those at HTC, LG and other handset companies who are now wondering if this will give an unfair advantage to Motorola. If you’re looking to purchase a Motorola handset from o2.co.uk in the future, this could have a big impact on the level of integration your device and future Motorola devices, given that Motorola will now have a direct link to all Android-handset integration and can offer users more than other manufacturers.