One of the things that small-business marketers struggle with around the entire topic of social marketing is trying to jump into the next new thing without enough analysis of what they should focus on.
I happen to think this is an important, evolving, and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about much like Maslow’s Hierarchy of Human Nature.
Accra-Twelve weeks since its commencement, the National Communications Authority (NCA) says a total of 105,678 mobile phone subscribers in Ghana have ported to other networks under the Mobile Number Portability (MNP) system as at the end of September 2011.
According to the regulator, its analysis of data shows that 41,021 porting requests were completed in the month of September.
Mayuge district has 31,000 farming families served by just nine agricultural extension workers. In Wainha village, an internet centre run by the Busoga Rural Open Source and Development Initiative is more than filling the gap in assisting farmers. Joseph Wangolo is still mesmerised by the computers, six years after he first saw one. "That thing is so clever it will give you information about anything. It knows even our village, can you imagine?" he says.