In social media, conventional wisdom dictates that campaigns should be reactive, impulsive and fun. However, for financial institutions and insurance companies, this type of approach can seem perforated with risk and the antithesis of normal business practice. Then how should financial institutions and insurers ‘do’ social media? About three...
Open source licenses are licenses that comply with the Open Source Definition — in brief, they allow software to be freely used, modified, and shared. To be approved by the Open Source Initiative (also known as the OSI), a license must go through the Open Source Initiative's license review...
June 27, marks the date for this year's Social Media Day celebration taking place in Kampala — bringing together influencers and innovators to talk about social media, Kampala, and technology’s ultimate role in a resurging city’s success - organized by VirtualTrends. Mashable, the leading source for news, information, and resources for the...
God bless Twitter. It's there for us in our times of boredom and, more importantly, during our times of excitement. And none more so than during the Premier League season when all manner of exciting things happen...and we all take to Twitter to talk about it. But what have been the...
As much as I’m a self proclaimed champion of apps, I must admit that they remain largely a first-world phenomenon. SMS still provides back-end services for enterprise marketing and communications, such as real-time alerts, interactive polls, banking among others. Admittedly, there are a ton of Over-The-Top (OTT) players that are vying to beat SMS,...
By Nikki Summers, Regional Director for Sage in East Africa I presented at the Sage Future-proof Your Business event in Kampala this week and focused on gearing up for the digital economy and how it is changing the business world. Having lived in East Africa for over a decade, I have seen how technology has...
A few years ago, no one would have associated sub-Saharan Africa with technological innovation. Today iHub, Hive Colab, Outbox, kLab among several others are the new buzz terms for the thriving IT industry in Africa, and software "Made in Africa" is a term used commonly around the globe. While co-working...
In 2013, Facebook partnered with a number of multinationals to launch a project they claimed was going to connect the remainder of the world's population that's still out of reach of the Internet. "Internet.org is a Facebook-led initiative bringing together technology leaders, nonprofits and local communities to connect the two...
East African accelerator SPRING has announced the 18 participants in its inaugural programme in the region, selecting promising entrepreneurs with products or services that could transform the lives of adolescent girls. SPRING is offering startups the chance to participate in a nine-month programme, with chosen companies receiving an average of...
Beverage Corp. Pepsi announced that they'll be the exclusive global launch partner for Twitter's newest ad product, Promoted #Stickers. The campaign marks the largest partnership between the two brands; Twitter and Pepsi to date and is a result of months of collaboration. As part of the partnership, Pepsi will secure...