Fred Mwebya
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Columns
6 things you should know about Social Media and Tourism
While attending the recently concluded Pearl of Africa Tourism Expo 2015, I clearly discovered we are not telling enough stories…
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The 4 Steps of a Social Media Audit (Part 2 of 2)
On Monday we introduced the Social Media Audit and answered 3 common questions. Today we shall get into the details…
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How to measure your performance on social media (Part 1 of 2)
Though many Ugandan companies have not yet embraced Social Media as a business operations tool, there are those that have…
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Social Media, Your Brand Loyalty Tool
It is very imperative that organizations comprehend the importance of Social Media as a business tool and never a threat…
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The Three Major Pillars of A successful Social Media Strategy
Depending on how you define the term strategy, the fact is that there must be key pillars that make it…
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Ugandan financial institutions must realize customer interaction is no longer limited to their premises
In social media, conventional wisdom dictates that campaigns should be reactive, impulsive and fun. However, for financial institutions and insurance…
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My Ugandan Selfie Vote
When one talks about Uganda, many different ideas and perceptions show up in our minds. These perceptions entirely depend on…
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How to Create a Successful Social Media Profile
When it comes to wired personal or business branding, the conception of social media profiles is absolutely essential. Whether you…
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Ten Ways Social Media can help you grow your Business
Many companies and business leaders have continuously shunned the adaptation of a social media strategy simply because they have not…
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10 things you should stop doing on social media
Our Facebook, Twitter and Instagram feeds have become increasingly cluttered with the only things we hate more than your endless…
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