Wim Vanhelleputte, the MTN Uganda CEO.
Wim Vanhelleputte, the MTN Uganda CEO.

MTN Uganda has on Tuesday launched a new campaign celebrating twenty years it has operated in Uganda. Dubbed ‘Together, We Connect’, featuring a TV commercial, radio, print and billboards advertising, was launched nationwide on Monday 26th, November 2018.

An interactive digital campaign in line with the theme will also be launched later this week.

Olivier Prentout, Chief Marketing Officer at MTN Uganda explained that the campaign celebrates how society connects and in turn shows the role MTN has played in enabling people to connect over the last 20 years.

“We’re humbled by the progress made by MTN Uganda in connecting Ugandans over the last twenty years; be it connecting families to their loved ones, businesses to customers or enabling friends to keep in touch,” he said.

Through this campaign, the telco aims to demonstrate the power of connecting and how beautiful life can be if we live beyond our perceived differences.

MTN continues to show commitment on how it will enable connections. For the next 10 years, the telco will ensure that customers remain connected by enabling an efficient cashless economy through MTN Mobile Money and facilitating a faster and more convenient digital life through providing reliable and affordable data.

Olivier said while their products are technology driven, the telco believes every Ugandan deserves the benefit of a connected and digital life.

“At the end of it all, our bigger success lies in what our services deliver and do in ensuring Ugandans are connected beyond social-cultural tensions or geographical lines, everywhere they go,” said Olivier.