A user pictured purchasing for products online using a credit card. (Photo Courtesy)
A user pictured purchasing for products online using a credit card. (Photo Courtesy)

In a world that is increasingly connected by and dependent upon technology, digitization is an important way for organizations to remain modern and relevant. Taking advantage of the global digital transformation allows companies in both the business-to-business (B2B) and business-to-consumer (B2C) spheres to enhance their performance across key operational areas and create new value for their customers.

1. Refocusing attention on the customer
The digital age has granted consumers a vast new world of products and services, as well as a host of new tools they can use to research an item before making a purchase. Online review aggregators, consumer forums, and even rating systems on retail websites have empowered consumers to make their voices heard.

For the past 6 years, Jumia has served her customers. The eCommerce site started as a site where you can conveniently shop. But today, you can book your hotel and flight, search for services and order food. This is because it is out to offer convenient solutions to navigating life in a digital era.

2. Providing avenues to for customer engagement
Just as technological developments have made it easier for consumers to share their preferences and experiences, digitization enables businesses to connect with customers in a more meaningful way. One major way is via social media (Facebook, Twitter & Instagram). On all these major platforms, you will find Jumia handles interacting and engaging customers not only helping them address enquiries and complaints but also gathering and aggregating constructive feedback.

3. Expanding company identity
Building a professional, modern-looking website is an integral part of building an effective online presence, and this website is often the cornerstone of digitization. Creating a website and other elements of your company’s digital identity can also strengthen and evolve your business’ identity. Not to mention opening you up to a vast online audience, that you have the opportunity to turn into customers. Remember to take into consideration your company values and goals and integrate them to your website. Do you need to add a sales channel to the site, or are you simply providing information?! Would you like to add a recruitment portal?

4. Providing enhanced data management
In addition to streamlining countless business and industrial processes, digitization also enhances business’ ability to collect data about their operations and analyze it to improve their business processes. Data from enterprise resource planning tools, customer relationship management tools, and even social media and e-commerce platforms can combine to offer new insights into the strengths and weaknesses of your newly digitized company.

Editor’s Note: Article from Jumia Marketing Team