FIFA World Cup 2018 in Russia. (Photo Courtesy: Forbes)
FIFA World Cup 2018 in Russia. (Photo Courtesy: Forbes)

Football is the most viewed sport in the world with an estimate of about 3.5 billion fans with its popularity being Europe, Africa, Asia, and America. The FIFA World Cup held every four years has a huge TV audience. In 2006 according to reports by topendsports, over 30 billion people watched the 2006 World Cup in Germany. 30 billion is more than the world’s population, however, this figure is an ‘accumulated’ audience, meaning if people watched more than one game, which most people did, they were counted each time.

These games can watched via your TV, Online, Mobile Applications. On the other hand, be listened via radios, through social media updates or friends, whatever suits you at that particular time. For instance, you can’t be home or to your favorite bar in time, you can stream the game online or via the app. However, streaming online and use of applications do apply to particular countries.

Looking particular to Uganda, the World Cup games can be watched online via Canal+EconetSupersportStarTimes, Iflix, to mention a few. And there are some YouTube Channels that are trying to show some of these games. However, you won’t be certain to get the game you want. The mentioned platforms above do have mobile applications most available to Android, and iOS users.

Last week before the World Cup kicked off, telecom firm; MTN Uganda, and Africell Uganda partnered with Kwese for Iflix, and StarTimes respectively to make it easier for Ugandans to watch these game from their phones with their newly introduced bundles suitable to for the games. However, any data bundle does work, but the introduced bundles are more advantageous. For MTN users dial *165*4*7# while Africell users dial *133*10# to activate their bundles.

MTN users can pay UGX1,600 that gives them up to 2 hours of watch time, while Africell get 3 hous watch time for UGX1,600.