According to reports in The Independent, Online taxi-hailing service Little Ride could be launching its services in Uganda in May, which will be its first expansion outside Kenya.
The ride-hailing app was developed by the Kenyan tech firm Craft Silicon, which operates across the continent and has subsidiaries in India and the United States. Kamal Budhabhatti, Craft Silicon founder said they are finalizing plans with the relevant authorities ahead of the launch possibly in the middle of May.
The service would, however, have to partner with a local telecom in Uganda since Safaricom does not operate in the country.
Little hopes to use cheap pricing to gain entry into the market and attract more passengers. This expansion will also transfer the taxi price wars that Little Ride has sparked in Kenya to its giant American rival Uber and other e-taxi services like Taxify and Mondo Ride further afield to Kampala.
Little Cab in Kenya currently allows customers to pay for their ride or for others through the Safaricom’s mobile money service, M-Pesa; buy discounted airtime during the trip; access free Wi-Fi; allows non-smartphone users to hail a cab through a USSD system, and lets women exclusively request for female drivers from 6 pm to 6 am for safety issues.