While Indiegogo creators can automatically have their products placed in the new e-commerce section, startups that built their product outside of the crowdfunding site can also submit their work to Indiegogo for consideration.
Indiegogo said in its official blog that it’s launching the Indiegogo Marketplace to help get the clever innovations that you just can’t find anywhere else. Marketplace aims to discover the next big thing through Crowdfunding and InDemand campaigns.
While helping to bring entrepreneurs’ creations to a wider audience and hopefully make more people excited about crowdfunding, Indiegogo will also benefit by taking a 10 to 15 percent cut of every sale made through Marketplace.
At launch, Marketplace is focusing on its Tech & Innovation category, which already has plenty to offer and Indiegogo promises all with guaranteed shipping.