Huawei rises to the 70th position on the Best Global Brands 2017 Rankings of Interbrand. Huawei sees its brand value grow by 14% compared to that of last year, reaching USD$ 6,676 million. It is among the 16 brands that enjoy a double-digit growth in brand value on the top 100 ranking list.
The most important drivers behind Huawei’s continued growth are its core values of staying customer-centric and inspiring dedication, and the company’s belief of branding is all about integrity.
“Over the past three decades, we have primarily lived our brand and helped our customers succeed through innovative technologies, high-quality products and premium services, and passionate and progressive employees,” Kevin Zhang, President of Huawei Corporate Marketing, said in a press statement.
For the carrier business, Huawei is committed to become carrier customers’ business partner. It aims to help carriers succeed through digital transformation, maximizing the value of carriers’ current networks and developing video into a basic service. Huawei also enables carriers to provide products and services to industries via cloud, to achieve value-driven new growth together.
Huawei’s enterprise business focuses on the key industries such as public safety, finance, transportation and manufacturing, helping industry customers to realize digital transformation. Huawei has established a number of joint innovation centers and Open Labs with customers and industry partners to facilitate joint business success.
In the consumer segment, Huawei is gaining insights into what consumers want, embracing these needs, leading industry changes, and boldly innovating. Featuring sleek, fashionable and innovative design, Huawei’s smart phones of P series and Mate series have gained increasing influence on the global high-end market and become an immediate market hit. HUAWEI Mate 10, the first smartphone adopting Kirin 970 chipset is premiering October 2017 in Munich.