American singer-songwriter; Taylor Swift’s vengeful new music video Look What You Made Me Do, is smashing records on Google’s video sharing platform; YouTube, garnering more than 43 million views in its first 24 hours of release.
YouTube in a statement said the music video was the biggest debut of any video in YouTube history, beating the 36 million mark that was set by South Korean singer Psy’s Gentleman for the same time frame in 2013.
Look What You Made Me Do, in which Swift takes aim at those who have attacked her professionally and personally in the last 10 years – averaged over 30,000 views per minute in its first 24 hours, with hourly views reaching over 3 million. By Tuesday, YouTube views had surpassed the 53 million mark.
Currently, the video stands at a 70 million views, and if its to make it to the most watched video on YouTube too, it still has a long way to go before breaking the all-time YouTube music video, which is held by Latin singer Luis Fonsi’s 2017 global hit Despacito, which surpassed the 3 billion mark in early August replacing Wiz Khalifa’s See You Again featuring Charlie Puth that held the record for only 25 days before being replaced.
Notably, as of August 29th, 2017 Taylor Swift currently has two music videos exceeding two billion views; Shake it Off (7th) and Blank Space (13th) that have 2.349 billion and 2.142 billion views respectively.