DSTV Uganda has today entered into a partnership understanding with the Uganda Swimming Federation (USF) which will last effective June 2017 to June 2018.
The sponsorship entails three major USF National Championships on the Federation’s calendar, includes; National Inter-club Swimming Championships from 10th – 11th June, 2017 at Kampala International School Uganda (KISU), National Independence Swimming Gala from 7th – 8th October, 2017 at KISU, and finally the National Open Swimming Championships from 11th – 12th November, 2017 at GEMS Cambridge International School Kampala which costed DSTV Uganda a contribution worth 100 million UGX for the three National Events. Thus DSTV Uganda named as the title sponsor for Events.
This Partnership will mutually benefit the two firms, where DSTV, it is expected that more customers will be reached through the marketing of the DSTV Explora Decoder while USF, funding will be eased for the selected events with increased publicity for selected Brand Ambassadors, who are all young swimmers.
During the press conference that was held at the MultiChoice Head Offices in Uganda, Ms. Phoebe Nakabazzi; DSTV Uganda Marketing Manager said that DSTV through the SuperSport brand continuously contributes to the sports sector directly and indirectly.
“With sports as a key focus of our corporate social investment programme, we aim at showcasing Uganda’s local talent through the different sports programs. Our decision to sponsor swimming is in alignment with our desire to support local content, local sport included. We believe it’s a sport that needs recognition in Uganda and by tapping into it; we will make a fundamental difference in swimming as a serious sport,” said Phoebe.
She also noted that the sponsorship will cover some of the expenses such as medals, trophies, official uniforms and podium winners’ gifts, and also support USF in creating awareness for swimming as a sport and at the same time identify talented swimmers who will double as DSTV kid ambassadors.
Dr. Donald Rukare, President of the Uganda Swimming Federation, received the sponsorship package on behalf of USF and thanked DSTV Uganda for the support.
“Swimming as a sport is still growing in Uganda, and therefore an honor when companies like DSTV support its growth,” Rukare said during the press conference.
He concluded by noting that Uganda is skilled in swimming but a lot of improvement is still desired.
DSTV customers will also be able to access Explora’s with free installation at the USF events only. Customers will also win themselves branded items on reactivating their subscription at all USF/DSTV engagements.