Uber’s SnapChat integration feature having debuted in India earlier this week, the ride-sharing firm on Wednesday introduced the new feature rolling out to the app users across East Africa. The feature enhances riders’ experience by allowing them to share photos with special filters through an app integration with popular social network, SnapChat.
This SnapChat integration feature will be available to Uber riders in Nairobi, Mombasa, Kampala and Dar-es-Salaam.
The feature is part of a continued upgrade of the Uber rider application that begun in November last year which introduced new features such as upfront pricing and estimate time of arrival at one’s destination.
In a press statement, General Manager for East Africa, Loic Amado, said, “We are rolling out an integration with SnapChat so you can unlock custom Uber filters while you ride, and Snap with your friends while en route.”
To access the new feature, riders need to be existing SnapChat users and on an Uber. While on the ride, Uber riders will see a SnapChat card in their feed. They then need to select the type of filter they want to unlock, take their selfie, and swipe right. Riders can also use Uber filters with other SnapChat lenses for double the fun.
The Uber-specific Snapchat filters allows riders to share the snaps with their contacts in a fun way only during their uber rides.
“Gone are the days of toggling between apps – you now have a fun and social way to share you’re in an Uber! This is one of many ways that we are working to ensure that we innovate to give our riders the best experience possible when riding with us,” said Amado.