Last week on Thursday according to reports by Reuters, Micro blogging firm; Twitter Inc. is reportedly said to be considering whether to build a premium version of its popular Tweetdeck interface aimed at professionals, raising the possibility that it could collect subscription fees from some users for the first time.
Like most other social media companies, Twitter since its founding has focused on building a huge user base for a free service supported by advertising. But unlike the much-larger Facebook, Twitter has failed to attract enough in advertising revenue.
Subscription fees could come from a version of Tweetdeck, an existing interface that helps users navigate Twitter.
Twitter is conducting a survey “to assess the interest in a new, more enhanced version of Tweetdeck,” spokeswoman Brielle Villablanca said in a statement.
There was no indication that Twitter was considering charging fees from all its users.
According to one of the screenshots posted on the account by @andrewtavani, the premium version of Tweetdeck could include more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker.
Scoop: Twitter is developing an ‘advanced TweetDeck’ that would be available for monthly subscription fee & feature a range of new features: pic.twitter.com/MlKw8xZlVS
— Andrew Tavani (@andrewtavani) March 23, 2017
The experience could be ad-free, the description said.
Other social media firms, such as Microsoft Corp’s LinkedIn unit, already have tiered memberships, with subscription versions that offer greater access and data.