According to new reports by IANS, a top company executive at Nokia Corp. said that the company aims to becoming one of the world’s top three (3) smartphone markets, India being a key market for their phones because of the country’s tax benefits.
Operating through HMD Global; a Finnish based smartphone maker, on Monday this week unveiled five new Nokia Android smartphones; Nokia 6 (was first launched in China and limited to the Chinese Market then re-launched in Barcelona), Nokia 5, Nokia 3 and a revamped version of the iconic Nokia 3310 at the Mobile World Congress 2017 which is currently happening in Barcelona. The Android smartphones are said to be made available globally on June.
According to research from Strategy Analytics, global feature phone shipments reached 396 million units in 2016. Samsung Group was the world’s number one feature phone vendor with 13% marketshare, Nokia following in the second place with 9% marketshare.
While Nokia promises to be among the top three smartphone makers in the world, it has to have more than it has on its table, to take down the likes of Apple Inc. who come first, Samsung Group in the second place and finally Huawei Consumer Business Group who are ranked third.
While Cupertino based smartphone firm, Apple Inc. who are currently working on their newest flagship; the iPhone 8 which is also rumored to be the most expensive iPhones ever due to its spec enhancements ……… Samsung during its keynote session at the Mobile World Congress confirmed that Galaxy Unpacked 2017 will be held on March 29th, where the company is expected to unveil the successor of the Samsung Galaxy S7 phablet.
Meanwhile, as we wait for the two smartphone giants to launch their flagships, we get to have our hands on the Huawei’s newest phablet in the P-series, the ‘Huawei P10 and P10 Plus’ which were on Monday launched at the MWC alongside their Huawei smartwatches.
If Nokia really wants to be among the top three, they will need more innovation in their phones. The likes of Huawei have Dual rear cameras that really bring out life in the pictures, while Apple gets rid of the 3.5mm headphone jack introducing Bluetooth headphones and Samsung planning on ditching the Home Button and also add the auto-focus feature on the front camera.
“We will stick to the core values of Nokia like reliability, consistency, simplicity, human touch, trust… but implement them in a more modern way so that it is appealing to the new consumers. We need to get the best from the past and target new consumers,” Ajey Mehta, Vice President-India for HMD Global India Ltd., told IANS.
As the company tries to focus on the smartphone segment, Mehta says the company is being more innovative in its feature phone segment but still has to win in the smartphone space too.
“We are working with our partners like Foxconn to supply both smartphones and feature phones,” he said.