African multi-channel platform of online and mobile tech innovations that are designed to connect people across emerging markets; Mara Social Media, has announced this week that it has acquired 9-year-old global platform Nimbuzz Assets, planning on integrating the Nimbuzz platform with its existing Mara platforms including – Mara Mentor; a free online mentoring platform that connects ambitious entrepreneurs and business leaders globally and Mara Jobs; an online job platform in emerging markets including Africa & the Indian Sub-Continent into Nimbuzz Messenger.
Mara Mentor and Mara Jobs are available for download to iOS and Android users.
As part of this acquisition, Mara gains access to Nimbuzz’s & Holaa’s unified platform as well as their international assets, IP & Database. The acquisition provides a strong foundation for our future growth in emerging markets. Nimbuzz Instant messenger & Holaa has a user base of 200 million registered users spread across India and the Middle East.
Mara will roll-out a new hybrid approach for the Nimbuzz Messenger which would be an amalgamation of content, Incubator platform, smart market place and consumer communities.
Through this multi-platform integration of Nimbuzz & Mara’s current consumer facing platforms, the long-term play for Mara Social Media is to enable commerce by growing and amplifying the power of the user base & engagement.
Anubhav Nagar; CEO at Mara Social Media in a press statement, said; “We see a strong momentum for consumer messaging apps, which are set to overtake social media apps globally.”
Editor’s Note: Mara Jobs is specially designed to service the blue collar and white collar job markets in these regions which are currently hugely fragmented.