Google Ends Apple’s Five-Year Reign as the Biggest Tech Brand in the World

Brand Finance; UK-based valuation and strategy consultancy company that puts thousands of the world’s biggest brands to test, evaluating which are the most powerful and most valuable, earlier this month released the 2017 world’s top 500 brands, where Cupertino-based tech firm, Apple Inc. was taken down by Mountain View-based internet search firm, Google Corp. after it’s five-year of rule.

Apple’s value fell from $145,918 million (as of 2016) to $107,141 million (2017). Meanwhile, Facebook had the greatest percentage change of 82% where it saw a great increase in it’s value from $34,002 million to $61,998 million.

Here’s the list of 2017 top 10 biggest technology firms in the world;

1. Google
Mountain View-based internet firm, Google Corp. primarily focuses on the areas which include search, advertising, operating systems, platforms, enterprise and hardware products. The search area consists of a vast index of websites and other online content which is made available through its search engine to anyone with an Internet connection.

Brand value 2017: $109,470 million
Brand value in 2016: $88,173 million
Percentage Change: 24%

2. Apple
Cupertino-based tech firm, Apple Inc. engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players. The firm offers products and services under the iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV brands, whereas consumer and professional software applications under the iOS, OS, X, and watchOS brands; and operating systems under the iCloud and Apple Pay brands.

Brand value 2017: $107,141 million
Brand value 2016: $145,918 million
Percentage Change: -27%

3. Amazon
Amazon Inc. provides online retail shopping services to four primary customer sets; consumers, sellers, enterprises, and content creators. Other services they provide like any other online shopping market include; marketing and promotional services, such as online advertising. It serves consumers through its retail websites with a focus on selection, price, and convenience.

Brand value 2017: $106,396 million
Brand value 2016: $69,642 million
Percentage Change: 53%

4. Microsoft
Microsoft Corp. engages in the provision of developing and marketing software and hardware services. Its products include operating systems for computing devices, servers, and phones. It also offers server applications for distributed computing environments, productivity applications, business solution applications, desktop and server management tools, software development tools, video games, and online advertising.

Brand value 2017: $76,265 million
Brand value 2016: $67,258 million
Percentage Change: 13%

5. Samsung Group
South Korean-based Electronics firm, Samsung Electronics Co. Ltd. operates its business through; Consumer Electronics (such as – monitor, printer, air-conditioners, refrigerators, and washing machines), Information Technology & Mobile Communications, Semiconductors, Home appliances and Device Solutions.

Brand value 2017: $66,219 million
Brand value 2016: $58,619 million
Percentage Change: 13%

6. Facebook
Menlo Park-based social networking firm, Facebook Inc. is a social networking company, which allows people to communicate with family, and friends globally. Its services include news feed, messages, mobile apps, and so forth. It’s other social products include; photo-sharing platform; Instagram, Messenger, messaging platform; Whatsapp, and Virtual Reality firm; Oculus VR.

Brand value 2017: $61,998 million
Brand value 2016: $34,002 million
Percentage Change: 82%

7. IBM
Armonk-based IT firm, International Business Machines Corp. (IBM) provides integrated solutions that leverage information technology and knowledge of business processes operating them through five segments: Global Technology Services, Global Business Services, Software, Systems & Technology and Global Financing.

Brand value 2017: $36,112 million
Brand value 2016: $31,786 million
Percentage Change: 14%

8. Alibaba Group
Hangzhou-based tech firm, Alibaba Group Holding Limited is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals, electronic payment services, a shopping search engine and data-centric cloud computing services.

As of April 2016, Alibaba was the world’s largest retailer surpassing Walmart, with operations in over 190 countries, as well as one of the largest Internet companies.

Brand value 2017: $34,859 million
Brand value 2016: $17,968 million
Percentage Change: 94%

9. Oracle
Redwood-based cloud computing firm, Oracle Corp. provides enterprise software and computer hardware products and services and is organized in; Hardware Systems, Enterprise software, and Cloud Computing.

Brand value 2017: $25,878 million
Brand value 2016: $22,136 million
Percentage Change: 17%

10. Huawei
Shenzhen-based smartphone markers, Huawei Technologies Co. Ltd. bases on networking and telecommunications equipment and services. According to Wikipedia, Huawei is the largest telecommunications equipment manufacturer in the world, having overtaken Ericsson in 2012.

Brand value 2017: $25,230 million
Brand value 2016: $19,743 million
Percentage Change: 28%

Honorable Mentions:
Cisco Intel (11), Dell (12), Accenture (13), SAP (14), Uber (15), JD.com (16), and WeChat (17).

Read the full report at Brand Finance