Just seven months after its launch, Twitter has announced that it will be shuttering Dashboard on February 3, a dedicated app brands can use to manage their various accounts.
No specific reason was given, though Twitter did say that all scheduled tweets will still be posted as scheduled and “can be seen/updated from TweetDeck.”
The app launched on both iOS and as a desktop app and was a competitor to Hootsuite and Facebook’s Mentions app.
In the future, we hope to bring the best features from Dashboard to the broader Twitter community. 2/5
— Twitter Dashboard (@dashboardapp) January 10, 2017
There is no official reason why they are shutting down the app, except a speculation that it could be that Twitter realized it no longer needed to have multiple apps and will instead pour its effort into Twitter Engage, as the sole brand and celebrity app that can be used while on the go.
The app was only available as a public beta, and Twitter said that it hopes to bring the “best features” from the app to the broader community sometime in the future.