Tutela, experts in Anonymous Data Monetization (ADM) for mobile apps, have shared 6 Top Tips for app publishers who are looking to leverage ADM for incremental revenue.
Tutela software runs on mobile devices and invisibly collects anonymous device and network quality data that helps mobile telecoms companies improve their mobile networks. The technology has already been deployed in over 100 mobile apps running on millions of devices with data being collected and then resold by Tutela. Anonymous information such as connection quality, location and device choice is crowd-sourced from users without impacting usability.
Games publishers and app developers benefit from a revenue share which is more consumer friendly than in-game purchasing, less intrusive than in-game advertising and not dependent upon subscription models.
Tutela sells data and reports to network operators, offering a revenue share to its partners. Telecoms companies, in turn, use the data to improve mobile network performance and mobile network coverage.
These reports provide telecoms operators with insight into the network’s performance from the customer’s point of view, helping operators plan for improve connectivity and 4G coverage for their customers.
source: Real Wire and Tutela