Social media giant Facebook has reported its third quarter earnings today, with a more than 50 percent increase over the same period last year.
The company brought in $7.1 billion, with a net income of $2.37 billion, which is a massive increase of more than 165 percent compared to its profit for the same period in 2015.
The company at the moment has over a billion people on mobile alone everyday.
84 percent of its ad revenue for the quarter came in from advertising.
Third Quarter 2016 Operational Highlights
- Daily active users (DAUs) – DAUs were 1.18 billion on average for September 2016, an increase of 17% year-over-year.
- Mobile DAUs – Mobile DAUs were 1.09 billion on average for September 2016, an increase of 22% year-over-year.
- Monthly active users (MAUs) – MAUs were 1.79 billion as of September 30, 2016, an increase of 16% year-over-year.
- Mobile MAUs – Mobile MAUs were 1.66 billion as of September 30, 2016, an increase of 20% year-over-year.
Third Quarter 2016 Other Financial Highlights
- Mobile advertising revenue – Mobile advertising revenue represented approximately 84% of advertising revenue for the third quarter of 2016, up from approximately 78% of advertising revenue in the third quarter of 2015.
- Capital expenditures – Capital expenditures for the third quarter of 2016 were $1.10 billion.
- Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $26.14 billion at the end of the third quarter of 2016.