Vodafone Uganda has taken the youth space by storm with the #ICreateTomorrow campaign. This social media campaign encourages and inspires the youth to take charge of their future.
It is clear that the youth have taken to this campaign and it has already gone viral with hundreds of youngsters submitting their videos describing how they are creating their tomorrow. Not only does this platform provide the youth with a mouthpiece to air their hopes and dreams, but they could also be rewarded for it with three lucky winners being sent on a three-day trip to London.
According to John Ndego, the Vodafone CEO, the move by the telecom is to inspire and empower the youth to own their future. “The youth are our future and as the Next Generation 4G data provider, we have the tools to empower them,” noted Ndego.
A statement from the company’s website states that, “Three lucky winners will have a chance to meet entrepreneurs, business leaders, creatives, in an effort to help them develop their vision for their tomorrow.”
The youth are expected to post a 45 seconds video about their passion and how they are creating their tomorrow under the creative, entrepreneur and future business leader categories.
The winners are expected to travel to London next month with 1st and 2nd runners up winning a package from Vodafone Uganda.
“Vodafone is headquartered in London, the trip provides an opportunity to the youth to explore how their peers are taking advantage of technology,” noted Ndego