Menlo Park based social media website, Facebook Inc. is testing photo effects and masks into its main camera app for stills and videos that disappear after 24 hours.

“The new features include Snapchat-style animated selfie masks, overlaid graphics, and geofilters, Prisma-esque fine art-themed style transfer filters and some innovative new reactive filters that respond to your body’s movements,” Techcrunch reported on Friday.

What Facebook is calling “the new camera” will be instantly accessible from the News Feed with a quick right swipe. And instead of just News Feed broadcasting, you’ll be able to privately share the photos and videos you make in one-on-one threads through the new ephemeral Facebook Direct inbox.

Facebook begun testing the features in Ireland. But company tells Techcrunch “We may test more variations of these before rolling this out globally”, so these will come to everyone eventually.

source: TechCrunch