Facebook Inc. on Monday launched a communications tool for businesses, nonprofits and other organizations, dubbed ‘Workplace‘.
The platform is not connected to users’ existing Facebook accounts but instead, businesses sign up for an account as an organization and pay a monthly fee based on the number of users.
It’s free for nonprofits and educational institutions.
According to Facebook, Workplace will be priced competitively and companies only pay for people who are actively using the product and won’t charge for inactive users.
For Up to 1000 monthly active users, Workplace will cost $3, $2 for 1,001 to 10,000 monthly active users, and $1 for more than 10,000 monthly active users.
Julien Codorniou, head of Workplace at Facebook, said in an interview that the tool’s aim is to connect everyone in all sorts of workplaces – from desk-bound professionals to on-the-go employees who don’t have email or a computer. Think baristas at a coffee shop, field workers for a disaster-aid charity, salespeople at a clothing store or people making electronics at a factory.
Comparison between the two:
Using WorkPlace for Facebook, the background is gray and users can build profiles and see updates from co-workers on their news feed, while with the regular Facebook, the company will display posts that are more relevant based on its own formula. The idea is that because more than 1.7 billion people already know how to use Facebook, and Workplace, which works much in the same way, will be easy to learn and use.
However, according to Facebook, more than 1,000 organizations around the world are using Workplace. Nearly 100,000 groups have been created and the top five countries – India, US, Norway, UK and France, are using Workplace.
The Best of Facebook, Plus New Features:
The company has brought the best of Facebook to it’s Workplace — whether it’s basic infrastructure such as News Feed, or the ability to create and share in Groups or via chat, or useful features such as Live, Reactions, Search and Trending posts.
This means you can chat with a colleague across the world in real time, host a brainstorm in a Group, or follow along with your CEO’s presentation on Facebook Live.
Facebook in a statement said, it has built unique Workplace-only features that companies can benefit from; such as a dashboard with analytics and integrations with single sign-on.
source: Associated Press and Facebook Newsroom