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Walt Disney Co. is working with a financial adviser to evaluate a possible bid for Twitter Inc., according to The Wall Street Journal.

Twitter, with a stock-market value of about $20 billion, has also held preliminary talks with Salesforce Inc.

Speculation that Twitter will be sold has been gathering steam in recent months, including last week’s news of Salesforce’s interest, given the social-media company’s slumping stock and difficulties in attracting new users and advertising revenue.

The takeover talks have been fueled by Twitter’s sluggish growth in users and revenue, perennial turnover among senior executives and a lack of mission and business plan as focused as those of competitors like Facebook Inc.

Credit: WSJ