Uber is set to aggressively expand its food delivery service across Europe, the Middle East and Africa with UberEats.
Financial Times reports that UberEats, the takeaway delivery arm of Uber, will launch in European cities including Amsterdam, Brussels and Stockholm, as well as farther afield in Dubai and Johannesburg. The company is also advertising for UberEats general manager roles in countries including Germany, Spain, Italy, Switzerland, Austria and Denmark.
According to market research firm Euromonitor, the global restaurant takeaway market is projected to grow by 10 percent between 2015 and 2020 to reach $93.4 billion.
In July, Uber started testing UberEats in Nigeria and Kenya with UberIceCream. In Kenya, Uber partnered with Delia’s All Natural Ice Cream to deliver Uber’s uniquely labelled dessert called “Bits and Atoms” while in Nigeria Uber partnered with Hans and Rene to deliver premium and indulgent ice cream scoops.
Related, Amazon earlier this month launched its international expansion of Amazon Restaurants by entering the London market, building on its existing 11-city base in the United States.