On Monday, Micro-blogging Website, Twitter Inc., introduced Promoted #Stickers which is available globally to select marketers with a managed account, allows brands to create and promote custom stickers for anyone on Twitter to use.
Brands design four or eight stickers for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way.
According to it’s blog, a brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging.
— Twitter Advertising (@TwitterAds) August 15, 2016
#Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discover-able to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.
Pepsi will be the exclusive launch partner of Promoted #Stickers, and will share nearly 50 custom stickers across 10 markets for fans to use as part of their global PepsiMoji campaign.