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First they merged all AIG subsidiaries into one big Jumia brand, and now, it seems like the next step in strengthening their market position is an in-house payments solution. Jumia announced yesterday the launch of Jumia Pay, a third party online payment solution aimed at providing a safer, faster and more convenient online payment experience.

Jumia Pay will serve the 23 African countries that Jumia currently operates in and it’s modelled after AliPay, Alibaba’s own payment solution. This means that apart from being a way for users to pay for their shopping online, Jumia Pay can also be used for other online payments like utility bills and airtime top ups.

Jeremy Hodara, co­CEO of Jumia, emphasized the value added of the new payment platform for the online customer: “Jumia Pay has a very simple yet crucial objective: go even further in providing a safe, a secure and a convenient shopping experience to our customers, building trust along the way between us, our thousands of sellers and our millions of customers. We are very proud to be able to offer this new service to our customers and participate in building financial inclusion in Africa to unbanked or underbanked populations”.

JumiaPay will first  be implemented in Jumia’s biggest market, Nigeria, with more innovations to come before the end of the year.

Credit: Guardian Nigeria