Snapchat wants to serve you Ads based on the objects that it can recognize in your snaps.

This has been revealed through a patent filed which is an application for a system of advertising that uses object recognition to serve users sponsored filters.

According to the patent application, the technology will identify items in users’ pictures, and then offer them image overlays from brands related to these objects.

This is similar to buying advertising space based on keywords in Google searches — but instead of looking for textual data in searches like “headphones” or “shoes,” it’s looking for the objects themselves.

The object recognition based photo filters will complement Snapchat’s current geofilters, which offer users custom image overlays based on location. Users can submit geofilter designs themselves for free (for a friend’s wedding, for example), while advertisers have to pay if they want to create a filter to promote a brand or product.