E-sports is increasingly being seen as a lucrative spin-off for football clubs. Image Credit: irishexaminer
E-sports is increasingly being seen as a lucrative spin-off for football clubs. Image Credit: irishexaminer

Manchester City FC have signed a new young player, 18-year-old Kieran “Kez” Brown, but one who will never set foot on the pitch but joins the club as its first e-sports player.

He will represent the club at e-sports tournaments, playing popular computer game FiFa.

“It’s exciting, it’s something new for the club and it’s something new for me,” Brown said.

“I’m going to live stream on Twitch, I’m going to be making videos for Manchester City’s YouTube channel and I’m going to be playing some City fans and representing City in future tournaments, which I’m looking forward to,” Brown added.

Diego Gigliani, Vice-President of media and innovation at Manchester City, said: “As e-sports continues to gain momentum, it makes sense for our club to be part of the action and get closer to our fans, who love playing EA Sports FiFa as Manchester City.

“We will be a bigger presence at gaming tournaments, we will have more content through our digital channels and we will activate even more with our fans at matches and club events.”

[BBC]

  • Chris-Leo Ngaruthi

    What a bunch of clowns!!