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Digital lifestyle devices brand, Zuri has launched into the three East African Markets of Kenya, Tanzania and Uganda together with distribution partner DESPEC.

The fast-growing brand, part of the Amoli Group, a technology specialist for over three decades, expands its reach in Europe, Middle East and Africa with digital lifestyle devices including smartphones, tablets, power banks, Bluetooth speakers and more.

Zuri was launched in 2014 to expressly focus on the needs of a growing class of newly-connected consumers, in both mature markets and developing economies, where Zuri’s combination of design, quality and value will have broad mainstream appeal.

The 4 smartphone models rolled out include: C41, C46, C52 and S56 each with unique and superior specifications such as efficient Android Kit Kat platform, powered by multi-core processors, including an octa-core option, dual-sim capabilities, large screen sizes and high quality camera options, all packaged in a stylish exterior.

The phones come with 1-year Zuri warranty and are backed by an extensive after sales network.

“With Zuri, we say the brand was created with “you in mind” and the Zuri name literally puts “U” at the center,” said Vikash Shah, CEO at Zuri.

“It’s a clear, visible statement of the commitment we share with you — our customers, our partners and our community. We put your needs, your priorities and your requirements at the center of everything we do.”

“Today one billion people worldwide use a smartphone. We are targeting the next billion,” continued Vikash Shah. “We call these newly-connected users ‘the emerging consumer’ for mobile devices. These customers are everywhere — from families buying their first smartphone, to students trading their desktop PC for a mobile solution, to small businesses deploying smartphones to better connect with their customers.“

The region has significant growth potential, as consumers in East Africa continue to buy smartphones in ever-increasing numbers. In the whole of Africa, smartphones accounted for roughly half of all mobile shipments in 2015, according to IDC, and that share is expected to further increase to 80% within the next five years. In this market, Zuri is well positioned with a product and purpose that match the needs of these consumers.

Vikash Shah stated: “East Africa represents a significant growth opportunity for Zuri, with demand for smartphones increasing across the region. We are confident that DESPEC will enable us to build strong routes-to-market across Kenya, Tanzania and Uganda. Zuri is fully committed to building its brand presence in East Africa and DESPEC is the perfect partner to help us achieve this.”

Riyaz Jamal, CEO at DESPEC, commented: “We are pleased to add Zuri smartphones to our portfolio and believe the brand has a bright future in East Africa. Channel partners and consumers are looking for smartphone brands that stand out from the crowd. We believe the Zuri message, branding and image – coupled with the quality of the devices – will allow us to build strong sales across Kenya, Tanzania and Uganda.”

Vikash Shah continued: “Zuri aims to provide consumers with smarter, simpler and stronger ways to realise the full potential of the connected world. Our high quality designs and manufacturing excellence create products that offer a compelling price-performance proposition for users.”

“We look forward to working with operators, retailers and resellers in East Africa to explain the benefits that Zuri provides to consumers and the win-win business proposition for channel partners that align with our strategy,” Shah added