Keywords are of great importance when it comes to websites, these are phrases in your web content that make it possible for people to find your site via search engines. Not all sites are created equal in the eyes of Google or Bing or Yahoo, whatever the case it might be. You’ll find some websites have a harder time getting ranked than other websites.
So the question is posed, How do you find the best keywords for your website, given its unique ability to rank?
So before you start listing down your keywords, you must have done some research, you need to know how people are looking for products or services or information that you might offer, in order to make it easier for people to find you. Otherwise they will land on one other site other than you in all the search results that might appear.
Implementing keyword SEO will help your site rank above your competitors.
Kim Cooper, author at Alexa Blog says, if you’ve probably heard the common advice to target low competition keywords, the real question is, how low should you go? The answer depends on your site’s Competitive Power, a new metric by Alexa that benchmarks the level of keyword competition your site can target with more confidence of getting results.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimization (SEO) initiative.
According to WordStream, Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, its well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
To find the best keywords for SEO that your site will actually be able to rank for, you must first understand your site’s strength or your Competitive Power.
How do you find the best keywords for your website?
To find best keywords for your website, first look at what product or service or information you are trying to sell or provide to the people. The keywords you use should be relevant to the emphasis of your website and should be featured throughout all of your pages.
Never get too broad with keywords
According to Ready Set StartUp, it can be tempting to focus on a broad keyword that has tens of thousands to millions of searches a month, thinking that you’ll generate loads of traffic. These broad keywords are very hard to rank on the first page of search results and if your site is buried on page 5 or 6 (or further) it is highly unlikely you will be seen by the majority of searchers.
How can you save time when doing keyword research?
If you still having hard times finding keywords, the internet has free “SEO Keyword Tools” that can help you suggest relevant keywords, including: Google Adwords Keyword Tool, Alexa Keyword Tool, WordStream Free Keyword Tool, Yandex Keyword Tool, Quick Keyword Research Tool to name a few, that can help you save some time doing your research.
Let’s say you have an idea for a keyword, you can use the search box to find related keywords that you can implement. Or, if you’re not sure, you can find keywords based around your URL or the category you’re operating in.