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Happiest Minds Technologies, a next generation Digital Transformation Company, today, announced its strategic partnership with Tickto, a provider of Beacons and IoT based platform for retailers across the globe with a mobile-enabled and cloud-ready technology platform.

Happiest Minds Omnichannel retail solutions enhance the in-store customer experience with location enabled services and personalization. These solutions empower store associates and management for a richer sales assistance, customer tracking and engagement. In partnership with Tickto, the integrated retail solutions deliver proximity marketing and out of box in-store customer behaviour analytics.

“Stores continue to be at the centre stage for Retail Transformation. Retailers are interested in unlocking insights and engaging with customers by leveraging in the moment 360-degree view. Our partnership with Tickto will help retailers rapidly improve their customer buying and in-store experience. The joint solution will improve conversion across channels with path to purchase insights,” said Salil Godika, Chief Strategy & Marketing Officer and Retail Industry Group Head of Happiest Minds.

“We are very excited about this newly expanded relationship with Happiest Minds. Every offline store needs big data solutions to trace a customer’s purchasing journey and our technology will help retailers gain multiple insights into store design, behaviour, product placement etc. I also hopethat this partnership will enable us to grow the deployment of our SaaS platform into adjacent retail vertical markets, healthcare, including stadiums, venues, quick service restaurants and others,” said Sudip Roy, Founder & CEO, Tickto

Happiest Minds and Tickto are focused on providing a unique proposition for retailers to help them rapidly improve their customer engagement using Bluetooth based beacons. The partnership wishes to work together in areas such as Omnichannel Fulfilment, Loyalty building and Store performance improvement.