Candy Crush Saga, an online puzzle game that challenges the user to match similar candies, has more than 75 million likes on Facebook and at least half a billion downloads on Google Play. Cross-platform availability, “freemium” pricing strategy, continuous levels, and the online game’s casual yet stimulating design is what has contributed to its worldwide appeal.
Now, it appears charities looking to raise brand awareness or capture a wider audience are taking notes. After all, the world of mobile gaming has started to catch on in the humanitarian and development industries.
Browse through the Apple Store and you’ll stumble upon a number of socially minded games made by or for nongovernmental organizations and foundations. There’s an app to save rhinos made by Swedish digital agency Hello There for the Perfect World Foundation, Sustainaville which works much like Farmville by Save the Children International, and Canadian-based startup Decode Global’s Get Water! in partnership with Charity:Water.