This initiative follows on from the MTN-Hellofood Xmas Party held in December 2015, where 230 children from orphanages in Kampala were treated to a day of fun activities and a special meal allowing them to be part of the Holiday season celebrations.
Under this initiative, members of the public can donate a meal to a child in need by visiting the Hellofood website at and clicking on the “Donate a meal” banner. Donations are made using MTN Mobile Money.
The campaign will run from 3rd Feb 2016 to 3rd April 2016 and proceeds will go to feed a child during the Easter Season through the 40 days over 40 smiles foundation, a Kampala-based independent youth-led, charity organization.
“One of the key programs areas of 40 days over 40 smiles foundation is food and nutrition which aligns very well with this campaign. Indeed through its track record, we could not have found a better partner and look forward to successfully delivering this initiative,” said Hellofood Managing Director Ron Kawamara.
“As leading brands in the Food business under the MTN-Hello Food partnership, we are excited to launch the “Feed a child” initiative. Together, we are happy to leverage our platforms and services to make the lives of the underprivileged children brighter, said MTN’s Chief Marketing Officer Ms. Mapula Bodibe. “We call upon everyone to join us in this noble cause, for together we can make a huge difference, she added.